The trophy project Essay Example for Free

The trophy project Essay As Reichart had been an assistant project manager and thereby involved in the trophy project from its conception, he was made project manager for the project once the project was accepted by the company. From the very beginning Reichart faced issues that would be fatal to the project. The management functions of planning, organizing, staffing, controlling and directing personnel and resources were poorly executed by both senior and project level management. Trying to address the problem Reichart was told not to meddle in the functional manager’s allocation of resources and budget expenditures. After Six month into the project, a requested progress report to higher level management revealed that the project was in big trouble. In the report it could be deduced that the project was one year behind schedule and a whole 20% over budget. Moreover; the number of workers supplied to the project was not enough to get the project back on schedule. When senior management finally got involved, they were threatening instead of being constructive and failed to seek a true understanding of the underlying problems that plagued the project. Lastly, the customer was allowed to interfere with internal business while trying to solve intrinsic problems within the project that were outside the scope of the project using the company’s resources. This caused high pressure and lost time due to focus on administrative tasks rather than project related tasks, and intake of inadequate input by the corporate representative. Reichart was fired from PM position for the trophy project and after a total of three PM the project was completed on year behind schedule and 40 % budget overrun. Findings: -There did not appear to be a corporate champion for this project who could mentor and resolve conflicts that were beyond the authority of the project manager -The Trophy Project was fundamentally mismanaged from the start -Allocated recourses were being used on functional managers own pet project. -Line workers were assigned to accomplished tasks that were not associated to the project. yet the project was billed for the hours. -Reichart and the team ended up falling behind schedule, over spent the budget, and didn’t accomplish the project in accordance with the customer’s desires. -When Reichart made different people aware of the problems he was told to not meddle in affairs of the functional managers. -The project manager appeared to be inexperienced and was not very adept at negotiating with upper level and functional management to obtain the proper resources necessary to achieve the project objectives. -The organization does not address any sort of training, employee development, relationships with customers and other factors bearing on quality. Instead it focuses on mistakes and condemns them instead of viewing them as opportunities for growth and learning. Top leadership failed by not providing a culture of trust, support, cohesion and lacked motivational leadership What went wrong/core issues? -As Reichart is the PM he well understood the project and he is the best person to offer recommendation and propose solutions to the project problems. But he did not recommend any adequate solution from his point of view instead he left the decision to be made by the senior manager, which provided result that were unexpected to him and actually cause more harm to the project. -The project scope, resource requirements, schedule and the budget were not well defined. -There was no proper work breakdown structure were the team could identify the team structure and where authority lines are drawn for task priority. -Allowed the customer to get involve in internal business. -The project manager found himself in an activity trap; he spent more time preparing paperwork, reports and projection, which was needed for his weekly meeting with the corporate, instead of managing the project -Customer expectations were not well defined and scope creep was allowed to take place without proper administration Recommendation: -Reichart needed to direct and control the project. As the PM he needed to use interpersonal and communication skills with both functional managers and his project team to accomplish every task in the project -The organizations behavioral strategy needs to transform from a bureaucratic to a learning organization where employees operate in high performance teams and where good communication and free flow of information flourish -In order to resolve some of these inherent problems, the organization should consider the Organic Structure . The organic structure tends to work better in dynamic environments where managers need to react quickly to change. An organic structure is a management system founded on cooperation and knowledge-based authority.

Comparing the Devil in Farewell to Arms and The Outsider (The Stranger) :: comparison compare contrast essays

The Devil in Farewell to Arms and The Outsider Once we knew that literature was about life and criticism was about fiction--and everything was simple. Now we know that fiction is about other fiction, is criticism in fact, or metaphor. And we know that criticism is about the impossibility of anything being about life, really, or even about fiction, or finally about anything. Criticism has taken the very idea of "aboutness" away from us. It has taught us that language is tautological, if it is not nonsense, and to the extent that it is about anything it is about itself. One of the fascinations of reading literature comes when we discover in a work patterns that have heretofore been overlooked. We are the pattern finders who get deep enjoyment from the discovery of patterns in a text. And true to the calling we have noticed a pattern in and around A Farewell to Arms which, to our knowledge, no one has seen before. Although there are many editions of the novel, and as a result the pagination is slightly different in various editions, it is the case that all editions have forty-one chapters to be found in five books. Here is what we have discovered: if you multiply 41 by 5 you get 205. And now if you take the number of letters in Frederic's name (8) and add that to the number of letters in Catherine's name (9) you get 17. 205 + 17 = 222. And if you grant that the time of the events in the novel, counted properly, is three years, then the pattern we have discovered starts to emerge as figure on ground or as lemon juice ink on a secret message when held over a candle. For what is the product of 222 and 3 but the infamous 666 of Revelations 13:18? Imagine now our delight when we discovered a similar 666 pattern in The Outsider. If you multiply the number of letters in Meursault's name times the number of letters in `Albert' times the number of letters in `Arab' you get 216. Add to that the 6 of `Albert' and multiply by 3 (which is the number one gets when dividing the number of chapters in Part one (6) by the number of books (2) that make up The Outsider) and surprise of surprises: the meaning revealing number `666' once again emerges! Comparing the Devil in Farewell to Arms and The Outsider (The Stranger) :: comparison compare contrast essays The Devil in Farewell to Arms and The Outsider Once we knew that literature was about life and criticism was about fiction--and everything was simple. Now we know that fiction is about other fiction, is criticism in fact, or metaphor. And we know that criticism is about the impossibility of anything being about life, really, or even about fiction, or finally about anything. Criticism has taken the very idea of "aboutness" away from us. It has taught us that language is tautological, if it is not nonsense, and to the extent that it is about anything it is about itself. One of the fascinations of reading literature comes when we discover in a work patterns that have heretofore been overlooked. We are the pattern finders who get deep enjoyment from the discovery of patterns in a text. And true to the calling we have noticed a pattern in and around A Farewell to Arms which, to our knowledge, no one has seen before. Although there are many editions of the novel, and as a result the pagination is slightly different in various editions, it is the case that all editions have forty-one chapters to be found in five books. Here is what we have discovered: if you multiply 41 by 5 you get 205. And now if you take the number of letters in Frederic's name (8) and add that to the number of letters in Catherine's name (9) you get 17. 205 + 17 = 222. And if you grant that the time of the events in the novel, counted properly, is three years, then the pattern we have discovered starts to emerge as figure on ground or as lemon juice ink on a secret message when held over a candle. For what is the product of 222 and 3 but the infamous 666 of Revelations 13:18? Imagine now our delight when we discovered a similar 666 pattern in The Outsider. If you multiply the number of letters in Meursault's name times the number of letters in `Albert' times the number of letters in `Arab' you get 216. Add to that the 6 of `Albert' and multiply by 3 (which is the number one gets when dividing the number of chapters in Part one (6) by the number of books (2) that make up The Outsider) and surprise of surprises: the meaning revealing number `666' once again emerges!

My Nursing Philosophy

As I sit here pondering how I would communicate my values and beliefs, I think of my current job as a personal trainer, similar to nursing, on a daily basis I help individuals with their personal health both inside and out. In my job there is no room for my values or beliefs, just facts, education and being a good listener. I believe the day I become a nurse the only â€Å"values and beliefs† that I will need are those contained in the oath I take the day I become a nurse, and those legally expressed in my Nurse Practice Act. Injecting my beliefs into my practice as a nurse will most likely violate my oath and responsibilities to my patientsMy Nursing Philosophy By Christina Rivera Professional Issues NU 116 Maria Prior As I sit here pondering how I would communicate my values and beliefs, I think of my current job as a personal trainer, similar to nursing, on a daily basis I help individuals with their personal health both inside and out. In my job there is no room for my val ues or beliefs, just facts, education and being a good listener. I believe the day I become a nurse the only â€Å"values and beliefs† that I will need are those contained in the oath I take the day I become a nurse, and those legally expressed in my Nurse Practice Act.Injecting my beliefs into my practice as a nurse will most likely violate my oath and responsibilities to my patients. While I hold true to my values and beliefs when it comes to nursing, I strongly believe that putting peoples basic needs at the top the priority list when it comes to nursing is what separates good nurses from great nurses. I believe that a nurse should always act in a professional manner and act in accordance within the scope of practice. Nurses should possess qualities such as; Empathy and being able to identify with others; be caring, compassionate and committed. A urse should be ethical and non-judgmental, be honest, confident and trustworthy. Being physically fit is important, as the job i s very demanding. Last but not least a good nurse should also be an advocate for their patients and have their best interests at heart, be a good listener and communicator. My personal definitions of client, health, environment and nursing are: A client is a person with needs, whether it is medical, physical, psychological, or self-esteem. It is a nurse’s duty to make sure each person feels they have received the best health care and feel like a human being.According to the World Health Organization (WHO), the definition of health â€Å" is a state of complete physical, social and mental well-being, and not merely the absence of disease or infirmity†. To me health is all relative to the well being of the body. This not only includes the physical but the mental as well. Health is not only when you are sick, but also having your physical and mental health being is a good stable condition. My definition of environment does not just describe the physical area where a perso n lives; it also includes the individual emotions and thoughts.It will be my duty as a nurse to be positive with all services, and to include family and friends whom are close to the individual regarding their health. Nursing is someone who cares for people who are sick in every way and sometimes all a person needs is someone to talk to. A nurse does not only help individuals, they also help families achieve health and prevent disease. A scientific definition of nursing is â€Å"observes, assesses, and records symptoms, reactions and progress of patients†. My personal nursing philosophy is I believe it is beneficial to the patient to be treated as an uman being rather than just another patient. Allowing the patient to feel that the nurse really care about their feelings and overall health. People are at their most vulnerable state when in a hospital or nursing home, this is the time for the nurse to be reassuring and make the individual feel as comfortable as possible is one the most important aspects of nursing. References Definition of World Health Organization, Retrieved Feb 06, 2012 from http://apps. who. int/aboutwho/en/definition. html. Scientific definition of Nursing from Wiki pedia, Retrieved Feb 06, 2012 from http://en. wikipedia. org/wiki/nursing

The Syrian Arab Republic, A Country On The Continent Of Asia

Introduction The Syrian Arab Republic also known as Syria is a country on the continent of Asia. It lies on the eastern shore of the Mediterranean. It shares borders with Turkey on the north and northeast, Iraq on the east, Jordon on the south, Israel and Lebanon on the south west and its coastal region on the west. The land geographically consist Mountain ranges, rivers, desert, plains and coastal area. It is approximately 72,000 square miles, and the climate is hot and dry. Syria capital Damascus along with Aleppo is the country largest cities, and is widely known as the most ancient continually occupied cities in the world. The country’s official language is Arabic however, English is widely understood. The population is mostly Muslims and a small percentage of Christians. The people of Syria have endured many changes in the past and still continue to do so today. I am writing about Important Aspects of Syria which includes the country’s physical geography, cultural geography, conflict / issues, and conclusion. I Physical Geography †¢ Mountains, Rivers, Deserts, plains and Coastal Region II Cultural Geography †¢ Religion, Language, Ethnicity III Conflict †¢ Civil War IV Conclusion Physical Geography Syria is a country on the continent of Asia in the Middle East on the shore of the Mediterranean. It shares it border with Turkey on the north and northeast, Iraq on the east, Jordan on the south, Israel and Lebanon on the south west and its coastal regionShow MoreRelatedArab Nationalism and Syria Essay3250 Words   |  13 PagesDescription of Country Syria is a country located in the Middle East, bordering the Mediterranean Sea, between Lebanon and Turkey. The modern nation of Syria did not exist until the 20th century, although the idea of Syria has been in existence since at least the time of the Prophet Muhammad. The name â€Å"Syria†, was first used by the Greeks, historically identifying the region at the eastern end of the Mediterranean lying between Egypt and Asia Minor. Greater Syria, the larger region (calledRead MoreThe Country And Culture Of Iraq1998 Words   |  8 Pagesbetween those nations. In this essay I will study the Country and Culture of Iraq. I will first start with the physical imports of the area: the geographical location, terrain and climate. Then I will cover the people who make up this country: the language they speak, their ethnicities, religions, cultural norms, and their nationality. Finally I will discuss major conflicts that have shaped Iraq and disputes between their Country and the Unites States of America Before I dig deep intoRead MoreSneak Peak into the Egyptian Culture2802 Words   |  12 PagesEGYPTIAN CULTURE The Arab Republic of Egypt is located in the north-eastern corner of Africa and south-western Asia. It is bounded on the north by the Mediterranean Sea, on the east by Palestine and Israel, on the south by Sudan, and on the west by Libya. The capital of Egypt is Cairo. Population amounts to 76,117,421. The Egyptian community    The Egyptian community is one of the most deep-rooted communities all over the world; due to the fact that the ancient Egyptian practiced agriculture 5000Read MoreEgypt Cultural and Economic Analysis3973 Words   |  16 Pagesmajor points and place it at the front of the report. The purpose Of an executive summary is to give the reader a brief glance at the critical points Of your report. Those aspects of the culture a reader should know to do business In the country but would not be expected to know or would ï ¬  nd different based On his or her SRC should be included in this summary. WHAT PRODUCT WHY SUCCESSFUL The physical size of Egypt, the enormous size and density of its urban populationRead MoreFixed Deposit Investment10502 Words   |  43 Pagesaffiliates. The investing firm may also qualify for an FDI if it owns voting power in a business enterprise operating in a foreign country. Foreign Direct Investment (FDI) Definition Foreign direct investment is that investment, which is made to serve the business interests of the investor in a company, which is in a different nation distinct from the investors country of origin. A parent business enterprise and its foreign affiliate are the two sides of the FDI relationship. Together they compriseRead MoreWal-Mar Global Expansion Strategy10037 Words   |  41 Pages __________ 2 Wal-Mart: Global Expansion Strategy ____________________________________________________________ _________ A. Introduction In the last couple of years, a number of major changes took place in the global hemisphere. Countries, earlier committed to tight governmental control of their economies, have redirected their political concepts and initiated drastic reforms in order to facilitate trade. The world has arrived in the global market place, at least in some terms. NotRead MoreThe Social Impact of Drug Abuse24406 Words   |  98 Pagescomparative data by country and geographical area; on how changes in the global economy have affected these developments; and on the monitoring of drug abuse by various agencies. Part two discusses the social impact of drug abuse and its consequences for families, health, education, crime and employment. Part three covers the interaction between drug abuse and development, including efforts by the international community to facilitate economic and social progress in developing countries. Development is

West Jest vs Air Canada Essay - 1203 Words

How serious is the threat from conventional airlines that want to imitate the westjet culture? What does it take to imitate organizational culture? Can Air Canada compete against westjet’s employee productivity and its relationship with its employees? Ever since its establishment in 1996, WestJet has aimed to operate as a low-cost carrier while employing non-unionized members in a unique organizational culture. In its simplest form this unique organizational culture can be labeled as a labor managed firm. In a labor managed firm employees are owners, and they are affected by the company’s performance through profit sharing. Then it should not be surprising that in labor managed firms, the employees can voice their opinions and actually†¦show more content†¦A labor force in its most basic form, through profit maximizing practices, must be minimized, due to the cost associated with it, in order to drive up profit. And it is because of this outlook that WestJet has managed to outperform their competition, for example Air Canada. This theory is in sync with the findings of Jeffery Pfeffer in his 1995 paper â€Å"Producing sustainable competitive advantage through the effective management of people.† As described above, the organizational culture, the foundation of WestJet’s success, is heavily weighted on its people. Where as the competition, sees the workforce as a cost and aims to minimize it, WestJet looks at their work force as an asset and an investment. Conventional airlines run their business as any other company. They look out for the shareholder’s best interest and do not pay the slightest attention to their workforce. In WestJet’s culture, the workforce consists of the shareholders due to profit-sharing and co-operative environment. By nature capital managed firms will have a hard time converting to labor managed firm. They will have to change a lot of rules and regulations that governs their everyday operations. They will face a large number of opposition by their shareholders. According to Fernandez Guadano (2009) even if they do manage to adopt similar practices as labor managed firms, they will never be able to achieve the same rate of employe e ownership and profit-sharing as their counterparts,Show MoreRelatedOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 Pagesand the impact of human endeavors on the environment in previous epochs, Tucker focuses on how the exponential increase in human reliance on fossil fuel energy sources over the course of the long twentieth century has degraded the land, water, and air of the planetary environment. From multinational corporations to impoverished peasants burning away the rain forest for land to plant their crops or pasture their cattle, he seeks to identify the specific agents responsible for both pollution and

Significance of the Conch in Lord of the Flies - 860 Words

A conch he called it. He used to blow it and his mum would come. It s ever so valuable Ââ€" Piggy, Lord of the Flies. The conch is a sea creature, its shell is revered in many cultures such as Hinduism and Buddhism for its beauty and the sound it makes. The conch is also that shell in Lord of the Flies which is blown into to gather the boys. The author, William Golding, uses the conch to show that democracy will succumb to rule by force in the face of serious trouble or need. In the book, it is a symbol of democratic power but it is not without its enemies who eventually overrule it. The conch is a symbol of democratic power at the beginning of the story. First, it is used to gather the boys. Ralph blows the conch to assemble them†¦show more content†¦Moreover, Jack uses torture to make people do his bidding. We see this when he tortures Sam with a spear, What do you mean by not joining my tribe? The prodding became rhythmic. Sam yelled.(202) We can therefore see that Jack uses pain and fear to rule, another characteristic of dictators such as Sadaam Hussein. Lastly, rocks of all shapes and sizes are used by Jack and his tribe for aggression, another tool of rule by force. One example of this is the use of a boulder to smash anyone who approaches Castle Rock, this is shown in chapter 10 Robert leaned lightly of the lever and the rock groaned. A full effort would send the rock thundering down to the neck of land. Roger admired.(176) Thus, rocks are tools of Jack s dictatorship and symbols of rule by force. Since Jack opposes democracy, torture s to rule and uses tools such as rocks for aggression; he, his tribe and rocks are symbols of rule by force. The conch loses its power to Jack and all that symbolises rule by force. As mentioned before, Jack openly disregards the conch and the power it gives. Because of this event, we can see that the conch is starting to lose its power. In addition, Jack does not care for the conch even if he can have it. We see this when Jack raids Ralph s camp for fire; afterwards Piggy says I thought they wanted the conch. Ralph responds They didn t take [it].(186). As a result, we can see that the conch no longer has meaning or value to Jack. In the end, theShow MoreRelatedSignificance Of The Conch In Lord Of The Flies Essay861 Words   |  4 PagesA conch he called it. He used to blow it and his mum would come. Its ever so valuable Ââ€" Piggy, Lord of the Flies. The conch is a sea creature, its shell is revered in many cultures such as Hinduism and Buddhism for its beauty and the sound it makes. The conch is also that shell in Lord of the Flies which is blown into to gather the boys. The aut hor, William Golding, uses the conch to show that democracy will succumb to rule by force in the face of serious trouble or need. In the book, it isRead MoreMichelle Duan Mrs. MJ English 10 H, per. 3 13 February 2014 A Symbol’s Worth a Thousand1500 Words   |  6 PagesSuch is the nature of the symbols found in William Golding’s Lord of the Flies. As a group of boys stranded on an island struggle to survive without adult supervision to maintain order, Golding uses a variety of objects to convey their descent from civilization into brutality, violence, and savagery. Of these objects, three hold particular significance. In Lord of the Flies, Golding uses the conch, the signal fire, and the Lord of the Flies to symbolize civilization, hope for rescue, and inner evilRead MoreLord Of The Flies By William Golding821 Words   |  4 Pagesand seen a conch shell and wondered if someone in time used this for civilization? Or even to show leadership? Well if you haven’t, then for sure you will be amazed! In the novel Lord of the Flies, the author William Golding specifically focuses on how a group of children ends up on an unknown island without rules and order in which they become sa vages and nearly act similarly to animals in one way or another. One symbol in this novel is the conch shell. The conch shell in Lord of the Flies representsRead MoreLord Of The Flies : Symbolism1012 Words   |  5 PagesBabatunde Carter (Jnr) English 102-0501 Mrs. Geneva Cannon 16th, November , 2015 Lord of the flies : The Symbolism of the Conch For Centuries philosophers and scholars have bantered about the topic of whether man is naturally fiendish. William Golding offers this conversation starter in his sensible novel â€Å"Lord of the Flies†. Set on a tropical island amid World War II, the novel starts when school boys from Incredible England are being traveled to well being and their plane is shotRead MoreUnderstood Objects of Symbolism in the Novel Lord of the Flies by William Golding716 Words   |  3 Pagesnovel, an object may represent something other than what it actually is. Lord of the Flies of by William Golding has several of these objects in it. An explanation for what objects hold symbolic meaning is would be like how snow may represent delight and happiness for a child. These objects also add side stories and add detail to the novel. Three objects that hold immense symbolic meaning in Lord of the Flies are the beast, the conch, and the signal fire. To begin with, one object that holds greatRead MoreThe Symbolism Of The Conch958 Words   |  4 PagesPeriod 1 1 May 2017 The Symbolism of the Conch For centuries philosophers, have debated the question of whether man is naturally evil. William Golding poses this question in his novel Lord of the Flies. Set on a tropical island during World War II, the novel begins when schoolboys from Great Britain are being flown to safety and their plane is shot down. No adults survive, and the boys are left to control themselves and get rescued. The boys find a conch, which is a symbol of power and authorityRead MoreLord Of The Flies, By William Golding1346 Words   |  6 Pagescould be many meaning if the reader discovers the symbolism in a piece of literature. In Lord of the Flies, there are many characters and objects that hold a symbolic value. Characters such as Ralph, the protagonist, and Jack, the antagonist, represent many things such as good and evil. But, there are also symbols that are within the title of the book and the name of the chapters. In Golding s Lord of the Flies, the narrator highlights that the story is more than just boys on an island, suggestingRead MoreThe Symbolism of the Conch Shell in Lord of the Flies by William Golding1086 Words   |  5 PagesThe Symbolism of the Conch In Lord of the Flies, several symbols are used to illustrate important ideas that are crucial to the plot and meaning of the book. One of these symbols is the conch: this rare shell is not only a precious and expensive in the world of merchandise; it also holds a dark and mysterious power over a group of English boys, lost on an island with no adults, clues, or means of escape. The boys set up a civilization and try to live in the society they have set up. This systemRead MoreLord Of The Flies Symbolism Analysis968 Words   |  4 Pages Lord of the Flies In William Goldings novel Lord of the Flies, he demonstrates the struggle of being trapped on an island containing no civilization and the attempt to remain safe. As the conflict starts to occur on the island, the battle to stay alive and hope to be rescued becomes more challenging for the boys. Throughout the novel, many symbolic elements become significant and are prominently used to get the reader to interpret things differently and see things in other perspectives. In theRead MoreAnalysis Of Lord Of The Flies And Hunger Games By Suzanne Collins1208 Words   |  5 Pagesit. The novels, Lord of The Flies by William Golding and The Hunger Games by Suzanne Collins, demonstrate this prospect as through the narrative techniques of characterisation, plot, setting and style, they exemplify the moral decline of man under pressure to survive, ultimately resulting in savagery. Characterisation plays a major role in both texts as each character serves as a representation humanity and the faults within it. Throughout Lord of the Flies there is a developing

Strategic Managements Activities of Mc Donald-Samples for Students

Question: Analyze the strategic management activities that have been performed by McDonalds restaurant in the entire economy. Answer: Introduction The report helps in analysis of the current state of the marketing activities of the company named McDonalds that is based in USA. The current marketing strategy has to be analysed effectively with the proposed marketing strategy that will be applied by the company in the future. Proper frameworks have to be analysed in an effectual manner wherein this will help in synthesizing the leadership strategies and policies that can be used by McDonalds. The main aim and purpose of the report is to understand the strategic marketing concept in McDonalds as this will help in solving the different kind of difficulties in an effectual and appropriate manner. The proposed kind of marketing strategy is essential in nature to be adopted by McDonalds in order to enhance their activities to provide the different kind of products and services to the customers in an effectual manner. The structure of the report includes the analysis of the strategic management concepts along with other analysis that will help in analysing the marketing strategy that is helpful in attaining the proposed marketing strategy in an effectual manner. The different kind of leadership styles has to be discussed along with application of one of the concepts that will provide proper view on the marketing strategies that is used by McDonalds. About the company McDonalds is the American fast food Company that was founded in the year 1940 as the kind of restaurant that was operated by Richard and Maurice McDonald in United States of America("McDonald's: Burgers, Fries More. Quality Ingredients.", 2018). It is one of the fast food restaurants that was founded 77 years ago and the company is located in more than more than 36,900 locations till December 2016 and the revenues that has been earned by the company is more than US$24.622 billion (2016). McDonalds is the worlds largest chain of restaurant in terms of the revenue and profit and this is helping them in gaining huge competitive advantage in the market as well. The number of employees who are being employed under McDonalds is 375,000 and the operating income of the company is US$31.024 billion. McDonalds is known as for the different kind of hamburgers along with cheeseburgers as this is making them more effective and there has been introduction of different kind of salad, smoothies along with fish items in their menu that has been able to attract different kind of customers in the market as well. Furthermore, it has been seen that McDonalds revenues has been increased to a great extent and this is making them the second largest private employer in the entire market. Marketing of the company McDonalds strategic marketing plays a major role in developing the business as without proper kind of marketing strategy this will not be possible to attract the clients and this is inefficient in nature (Jrvinen Karjaluoto, 2015). It was seen that greatest achievement of McDonalds was the proper opening of Happy Meal to attract the children up-to the age of fourteen years. In the year 1970, McDonalds was searching the new techniques to catch the attention of the different customers in the market. The study indicated that the little ones are the different kind of great influencers in the decision-making technique (Taiminen Karjaluoto, 2014). The efficient SIPOC (supplier-Input-Process-Outputs-customer) model helps McDonalds in integrating the supplier, customer and organization to improve the quality level of the service is the strategic kind of advantage that will help in improving their business in an effectual manner (Rowley, 2016). The segmentation, positioning and targeting strategy that has been used by McDonalds helped the company in increasing the profitability of the company as well (Baker Saren, 2016). It has been seen that McDonalds uses the mix of demographics, psychographic and geographic variables that helps in segmenting the market and considering the different tastes and preferences of the customers. Due to the change in the pattern of the customers tastes and preferences, this will help them in increasing their profitability among the different age groups of the customers (Krajewski, Malhotra Ritzman, 2015). The present marketing mix of the Mac Donald company is as follows: Product: The company is a leading fast food company in the globe. Mc Donalds primarily sells chicken products, hamburgers, cheese burgers, breakfast, soft drink and desserts. In lieu of taking up the healthy aspect of the target market, the company has also started marketing salads, smoothies, fish wraps and fruits. Although Mc Donalds has tried to market various products and include wider menu options, the company is primarily famous for its burgers and French fries (Bhattacharya et al., 2017). The company customizes its products in various parts of the world according to the local taste. Price Mc Donalds uses various pricing strategies to attract the crowds and offer them a good meal at affordable prices. Mc Donalds makes use of price bundling strategy which offers bundling products with a happy meal offer for its customers. In order to ensure, that McDonalds is able to attract larger market, it has reduced its pricing offerings in various countries so as to ensure popularity; the company also gives additional offers and discounts to cater to the middle income group. The primary customers of Mc Donald are the group of people who want to enjoy a good meal at a genuine price. Promotion Mc Donalds spends a large amount of money on its various advertisement campaigns and takes the medium of various newspaper ads, billboards and sponsorship events like FIFA world cup, Little League and others to promote its products. The promotion style of Mc Donalds can be described as an aggressive one. It engages in various Television advertisements on channels whose viewers are the younger crowd. It wants to promote itself as an adaptable brand which sells a wide variety of goods and changes its taste as per the requirement of the given country (Emeana, 2013). The `I`m lovin it` campaign is very famous and popular. Place Mc Donalds restaurants are found in more than 110 countries in the globe with more than 36000 outlets worldwide. The company operates in various formats like Mc Drive, Mc Caf, Next and Mc Express as well. The restaurant functions in a self service format whereby the customers are allowed to make their own meals and facilities (Deng, Kang Low, 2013). The restaurants are located in various parts of the globe. Recently, Mc Donalds has started mobile based application and ordering in order to access the e-commerce market. IMC Strategy The IMC strategy of Mc Donalds involves Advertising using print media, TV Ads and others. It also uses various sales promotion activities like catering to the younger generation by aims of making their products even more popular. The restaurant has a well defined public relations plan which tends to offer help to the company in order to market its products. Proposed Marketing Strategy: The 12- month marketing strategy which has been proposed for the company has been given as follows: Product Mc Donalds has been back slashed very often for making use of various unhealthy ingredients in its products. For this reason, it has been suggested that Mc Donalds needs to revamp its market offering and indulge in a healthier meal option for the different customers. It can offer more vegetarian options for the various individuals as a majority of people all around have been planning to adopt a vegan way of life (Flammer, 2013). Price The company can also apply other pricing techniques apart from the present psychology pricing of using 9 in its price denominators (Saeidi et al., 2015). There are various online foods ordering applications available company can actually increase the prices of the products by observing the price of its competitors. This will ensure that the company is able to earn higher revenues. Place Although McDonalds has been successfully able to extend its operations in various parts of the globe, it is still not available widely on the digital platform. There is various online food ordering applications available like Zomato and UberEats where the customers tend to enjoy the experience at the comfort of their homes (Crane, Matten Spence, 2013). Becoming more prominent on the online domain will go a long way in helping the company to ensure that it is successfully able to capture the larger market. Promotion The company needs to revamp its promotional activities. In order to attract a larger crowd, the company can aim to improve its promotion strategies and make use of social media marketing in making its products very popular among the larger audience. The Gap existence As it can be observed that there exists a gap amongst the proposed plan for the next 12 months and the current market of the organization. The gap areas which need to fulfilled are as follows: The product offering- McDonalds needs to offer better vegetarian products for its markets as more and more customers are adopting for the vegan way of life. Place: The Company needs to be made available on the online food delivery applications to ensure it is able to cater to the needs of a larger crowd (Carroll, 2015). The company also needs to engage in social media marketing so that it is able to attract a larger audience. Social media marketing is one of the most used ways of promoting its products and it should be applied by the firm in order to ensure sustainable success. Leadership Proper leadership is essential in the organizations as this helped them in providing high morale to the employees in the organizations. The leadership is essential and it plays a major role in motivating the employees to perform better in the organization as well. McDonalds is one such companies that helps in looking into the different kind of principles that follows individualized store goals along with motivation to the employees who are performing in the organization (Baker Saren, 2016). McDonalds treat all the employees in an equal manner wherein this helps them in providing them the morale to perform the different activities in the organization in an appropriate manner (Chaffey, 2016). Presently, in the current scenario, it has been seen that McDonalds is using the creative problem-solving strategy in solving the different kind of issues with organizational resources and this helps them in accomplishing the different objectives of the organization as well. In McDonalds, it has been seen that all the employees know the way they are heading to and the contribution of the individuals in the organization as well (Tiago Verssimo, 2014). One of the most essential aspects of McDonalds planning strategy is that proper effectiveness is required in the supply chain management strategies. Proper timely delivery and quality raw materials helps in establishment of good relations with supply chain partners of McDonalds. Proper value-based leadership has been used by McDonalds restaurant wherein it is seen that all the employees are valued in performing the different kind of activities that is helping them in reducing the communication gap between the higher and lower level officials. The mission, vision along with representation of the ethics and values of the leaders and employees are valued in an effectual manner and this is increasing in maintaining similar kind of culture effectively. In McDonalds, the different kind of values of the different employees are being valued in an effectual and appropriate manner wherein this will help them in connecting with the personal values of the employees and this focuses more on the flexible kind of organizational culture as well. The flexible kind of work schedule is provided to the employees who are working in McDonalds and this has helped the entire organization in working in flexible working hours and this is helping them in performing in an effectual manner in the organization as well (Holliman Rowley, 2014). Furthermore, it has been seen that there are different kind of motivational tools that are used by the leaders of the organization wherein the employees work is motivated with the usage of such non-monetary and monetary rewards and this is helping the entire organization in solving the different kind of grievances of the employees in the organization in an appropriate manner (Spiller Tuten, 2015). Different kind of training programs are performed and adopted by McDonalds restaurant wherein it helps the company in making them effectual in nature to perform the different kind of tasks effectively (Charlesworth, 2018). Lastly, it was seen that there are different kind of appraisal systems wherein this helps the employees in the organization to provide them motivated and this helped the employees in satisfying the requirements of the customers effectually as well (Kannan, 2017). the turnover rate of the employees at McDonalds has been reduced to a great extent wherein it is seen that the employees are awarded for the best performance and this is increasing the morale of the employees as well (Shankar et al., 2016). Corporate Social Responsibility The Corporate Social Responsibility can be described as a form of self regulation program which is integrated into a business model. The Corporate social responsibility functions as a regulatory mechanism where the business has to ensure that it ensures that the company is able to monitor and act in compliance with the ethical standards (Ruggie, 2017). Apart from regulatory activities and statutory requirements, the company also needs to ensure that its actions are contributing to the success of the organization and contributes in making something good and valuable for the society at large (Schwartz, 2017). The various Corporate Social Responsibility strategies encourages a given company to make a positive impact on its stakeholders as well as the environment which comprises of various parties to the business like the employees, investors, communities and other related people in a business organization. Corporate Social Responsibility is considered to be important because: Better overall market performance- The companies who are able to portray a better corporate social responsibility practice are generally able to perform better overall performance. This enables the firm to increase its profits and perform better. Better stock price recovery- The companies who have an extensive corporate social responsibility practice at work, tend to observe a considerable rise in their stock prices in the stock prices. This is because companies like to associate themselves with firms with a better corporate social responsibility as it reflects that the company cares for its users (Tai Chuang, 2014). Better access to policy making and makers-The government is also supportive of those members who have a well defined corporate social responsibility plan at work (Clapp Rowlands, 2014). This helps them to divide their duty and serve the society at large in a better manner. This is reflected by the fact at those companies who have a better corporate social responsibility plan tend to gain help from the government in form of grants and gains. Improved employee talent-The employees want to associate themselves with firms that are engaged in a proper corporate social responsibility system. This is because the corporate social responsibility adapted by the companies reflects their attitude towards the welfare of the society at large. Higher employee engagement-The employees tend to perform even better if they are generally made a part of these activities which involve the betterment of the society at large (Cheng, Ioannou Serafeim, 2014). If the employees are involved in the development of the society it has proven to have increased their contribution towards productivity. The Corporate Social Responsibility of Mc Donalds The CSR at Mc Donalds involves ensuring that the company behaves in a socially ethical manner and deals ethically with the other parties who have been involved in the same. It involves activities like spreading public awareness and planning for future business operations (Takkar, 2015). According to the company`s corporate social website, the company takes into account serious responsibilities and maintains an open lines of communication with the various stakeholders and customers (Khan, Muttakin Siddiqui, 2013). The company has its own code of conduct for the different suppliers which set down various regulation acts for its relationship maintenance with the suppliers. The company is also working towards a sustainability project which aims to improve the conditions of the various farm workers in various underdeveloped nations. Mc Donalds is also engaged in various community base projects which are driven at becoming an important assistance among various companies. The company has made various contributions to the Flagship Farms Initiative which helps the farmers in showcasing various innovative farming techniques (Servaes Tamayo, 2013). The company is also engaged in a Sustainable Fisheries program for collaboration with the Sustainable Fisheries Partnership (Kilkenny, 2014). The company also donates a portion of its profits to the Ronald McDonald Housing Charities in particular to the care mobile attempts which aim to ensure that the various children in vulnerable communities to receive efficient medical health care facilities. Conclusion Therefore, it can be concluded that McDonalds is one of the largest food chains in the entire market and this has been able to attract the different customer base in the economy. It has been seen that there are different kind of positive approaches in the marketing strategy that has been used by the company, however there are different kind of issues in the organizational strategy wherein this is causing huge loss of profit in their business. The effective marketing strategy will help in embarking sustainability projects in an effectual manner and this created huge scope for them to promoting good environmental practices. Furthermore, it has been seen that the current marketing strategy is essential and helpful in nature, however there can be different kind of technological advancements in the strategies of marketing 4Ps wherein they can introduce the different kind of effective strategic management activities wherein this includes inclusion of the food delivery applications along with inclusion of different other variety of the food items for the vegetarian individuals. It has been seen that the corporate social responsibility that has been performed by McDonalds is huge in nature wherein they are performing different social activities that has helped the environment in overcoming the different challenges in an effectual manner. It has been seen that the corporate social responsibility activities policy of McDonalds is related to different kind of campaigns that has helped them in obtaining a competitive gain and advantage in the entire competitive market as well. The marketing strategy of McDonalds has helped the company in including different age group of individuals who has helped the company in becoming the largest restaurants in the entire market. Lastly, it has been seen that there are different CSR activities with sustainable supply chain strategy and this will help the company in providing wider framework to them effectually. References Baker, M.J. Saren, M. eds., (2016).Marketing theory: a student text. Sage. Bhattacharya, C. 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